An UX Angle to the Design of the Business
This is an introduction to a series of posts that will define a design-workflow that plugs into the user-centered design process, within agile or waterfall delivery frameworks, so that it hopefully helps future-proofing as much as possible technical architecture, solution design and homogenizing look and feel. It additionally helps (in a world of competing priorities) closing the chasm between creative and technical team-members.
Whether you are in an organization that rigorously (or procedurally) cares about User Experience or not, you might leverage from using this “show and tell” design-centered approach. But before I start, I’ll give you some of the motivation behind the series:
The title of the post boasts three maxims of today’s buzz-word business environments, where quick business-lingo overthrows thoughtful and strategic execution that facilitates delivery; or as Pixar’s Ed Catmull would put it:
“Merely repeating ideas means nothing. [A] guiding principle, while simply stated and easily repeated, [doesn’t] protect [you] from things going wrong. In fact, it [gives you] false assurance that things would be okay.” 
- Future-proof. Failing to realise that (in the grander scheme of things) you cannot future-proof anything, makes you great at meetings (by using this buzzword) but bad at delivery and decision making. People that future-proof things for real, are those that are able to adapt to constant changes in the environment in which a solution is delivered (like organisms do in nature), and those are whole teams – not individuals, that are flexible with their ideas and the direction they follow, without ever compromising the reason d’être.